Entrepreneurship Department Wish List

The following textbooks represent the wish list of the Entrepreneurship Department at Blantyre International University. Ten, fifty, and sometimes two hundred students share the one or two copies of a course's textbook that are kept in the university library. Students usually do not have access or funds to purchase their own textbooks for their university classes. 

At the moment, because this project is in its infancy, I am asking for donations of only textbooks (or any newer editions of these textbooks) on the Wish Lists.

Principles of Marketing

Kotler, P. and G. Armstrong (2004): Principles of Marketing: 10^th Edition Prentice-Hall of India.

Stanton, W. J, et al (1991): Fundamentals of Marketing, New York, McGraw-Hill Inc.

Stokes, D. (1998): Small Business Management: An Active-Learning Approach: 2^nd Edition: Letts Educational, London.

Creativity, Innovation, and Entrepreneurship 

Calvin, R. J. (2004): Entrepreneurial Management. 2^nd Edition Tata McGraw- Hill.

Drucker, P. F. (1993): Innovation and Entrepreneurship; HarperCollins Publishers, Inc.

Holt, D.H. (2005): Entrepreneurship: New Venture Creation. Prentice-Hall Inc.New Delhi. 

Retail Management

 

Meyer, W.G., Kohns, D. R., Harris, E. E. and Stone, J. R. III (1991): Retail Management: for employees, Managers and Entrepreneurs, 8^th Edition McGraw–Hill. 

Scott, G. G. (2001): A Survival Guide to Managing Employees from Hell: Handling Idiots.

Entrepreneurship

Halloran, J. W. (1992): The Entrepreneur’s Guide to Starting a Successful Business:  2^nd Edition McGraw-Hill, Inc.

Longnecker, J. G.; Moore, C. W. and Petty, J. W. (2003): Small Business Management: An Entrepreneurial emphasis: 12^th Edition South-Western/Wadsworth Thomson Learning, USA.

Moorman, J. W. and J. W. Halloran (1996): Contemporary Entrepreneurship: Educational Publishing: Cincinnati, Ohio

Business Plan Writing

 

Bygrave, W. D. and Zacharakis, A. (2004): The Portable MBA in Entrepreneurship: 3rd Edition John Wiley and Sons: New York.

Longnecker, J. G.; Moore, C. W. and Petty, J. W. (2003): Small Business Management: An Entrepreneurial emphasis: 12^th Edition South-Western/Thomson Learning London.

Stokes, D. (1998): Small Business Management: An Active-Learning Approach: 2^nd Edition: Letts Educational Aldine, London.

Marketing of Financial Services

Panga, P (2007): Retail Banking, Executive Excellence Books, 6^th Edition ,Cortland rand consultancy, New Delhi.

Gurusamy,S (2006): Merchant banking and financial services, 2^nd Edition, Vijay Nicole imprints private limited,New Delhi.

Kotler P (2000), Management of Financial Institutions, 12^th Edition, McGraw-Hill Publishers,New York.

Marketing Management

Channon, D. F. (1986):  Cases in Bank Strategic Management and Marketing, John Wiley.

Singh, S. P. (2006): Strategic Management, 1^st Edition Virenda Kumar Arya.

Thompson, A. A., Jr. and Strickland, A. J. III (1992): Strategic management: Concepts and Cases, 6^th ed. Homewood, Illinois: Irwin.

Consumer Behaviour

Loudon, D. L. and Bitta, D. A. J. (1993): Consumer Behaviour: Concepts and Applications, McGraw Hill College publication. 

Schiff man, L. G. and Kanuk, L. L. (2005): Consumer Behaviour, Prentice Hall.

Swarbrooke, J. and Horner, S. (1999): Consumer Behaviour in Tourism books, Google.com.

International Marketing

Arnold, D. (2003): The Mirage of Global Markets: How Globalising Companies Can Succeed As Markets Localise, Englewood Cliffs, NJ, Prentice-Hall.

Cateora, P. R., Graham, J. L. and Salwan, P.: (2008): International Marketing, Tata McGraw-Hill Edition.

Czinkota, M. R. and Ronkainen, I. A. (2007): International Marketing, Thomson South-Western.

 
 
 

 *Due to the large number of textbooks on the wish list, some references may be incorrectly cited and/or missing information.